But you assume it’s always a choice, conscious, decision. This isn’t just a little naïve, Rémy? You sit down with your little accountant’s ledger and soberly decide what to love? Always?.. What if sometimes there is no choice about what to love? What if the temple comes to Mohammed? What if you just love? without deciding? You just do: you see her and in that instant are lost to sober account-keeping and cannot choose but to love?
—Infinite Jest, David Foster Wallace